Multiple Choice
According to the elaboration likelihood model, the ______ route recruits active, careful thinking about the true merits of the message arguments, and therefore resembles the ______ route proposed by Chaiken's heuristic-systematic model.
A) Peripheral, systematic
B) Peripheral, heuristic
C) Central, heuristic
D) Central, systematic
Correct Answer:

Verified
Correct Answer:
Verified
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