Multiple Choice
Which of the following best describes methodology used by the elaboration likelihood research program in assessing elaboration?
A) Manipulate argument quality and situational variable posited to affect elaboration, then measure cognitive responses and attitude change
B) No manipulation of the message, but focus on cognitive response analysis
C) Manipulate argument quality, and then measure cognitive responses and attitude change
D) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
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