Multiple Choice
In order for a company to achieve a sustainable competitive advantage, it must:
A) perform one or more activities in the value chain at the same quality level as its competitors.
B) perform all activities in the value chain at the same quality level as its competitors.
C) perform its value chain activities at a higher quality level than one of its competitors.
D) two of the answers are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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