Finnie Company's Management Believes That Every 5% Increase in the Selling

Multiple Choice

Finnie Company's management believes that every 5% increase in the selling price of one of the company's products results in a 13% decrease in the product's total unit sales.The variable production cost of this product is $23.10 per unit and the variable selling and administrative cost is $5.40 per unit. The product's profit-maximizing price according to the formula in the text is closest to:

A) $32.03
B) $47.48
C) $43.87
D) $33.63