The Brand Name of a Firm

Multiple Choice

The brand name of a firm

A) has nothing to do with the profitability of a firm.
B) has been considered irrelevant by economists since profits for a monopolistic competitive firm are zero in the long-run.
C) relates to consumers' perception of product differentiation and to the market value of a firm.
D) is important in the short-run but not in the long-run.