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Bluhm Corporation's Management Believes That Every 2% Increase in the Selling

Question 55

Multiple Choice

Bluhm Corporation's management believes that every 2% increase in the selling price of one of the company's products would lead to a 4% decrease in the product's total unit sales.The product's variable cost is $17.50 per unit. The product's price elasticity of demand as defined in the text is closest to:


A) -1.75
B) -2.22
C) -2.06
D) -1.07

Correct Answer:

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