The Balanced Scorecard as a Measure of Corporate Performance Has

Multiple Choice

The balanced scorecard as a measure of corporate performance has been both criticized and lauded. Which is true?

A) Deviation from a single financial measure, such as EPS, ROA or EVA, in order to focus on the multiple measures of the balanced scorecard may cause management to reduce firm value
B) Managers can focus on multiple performance indicators simultaneously
C) Maximizing customer satisfaction maximizes value of the firm
D) Maximizing employee satisfaction and learning maximizes value of the firm
E) None of the above