Table 15.5 INVEX, Inc. Is a Small Manufacturer of Low Technology Consumer

Multiple Choice

Table 15.5
INVEX, Inc. is a small manufacturer of low technology consumer goods. They want to enter the Asian market but don't know how. They form a strategic alliance with Asia Today, a marketing firm specializing in marketing U.S. goods of all kinds in Asia. INVEX, Inc. also has a relationship with another company, Small Things R' Good, a manufacturer of low technology consumer goods. They provide components to each other and INVEX will bring that company into the alliance with Asia Today.
-Refer to Table 15.5. The relationship of Small Things R' Good and INVEX is what type of strategic alliance?

A) A value-chain partnership
B) A joint venture
C) A mutual service consortium
D) A megacorporation