In the End, the Buying Firm Must Determine Whether the Purchase

Multiple Choice

In the end, the buying firm must determine whether the purchase price fits its competitive cost structure. This is called ____________. If the _________ is too low to generate interest from suppliers, it may be necessary for the buyer to consider applying a value analysis approach to the product in question.

A) discount pricing / discount price
B) market pricing / market price
C) competitive pricing / competitive price
D) target pricing / target price
E) cost analysis / discount price