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A Study Revealed That When Consumers Are Dissatisfied with a Product

Question 179

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business


A) most of their complaints are fully resolved--if they are just reported.
B) a majority of their complaints are never reported.
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
D) All of the above are true.
E) None of the above is true.

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