According to the Text, Micro-Marketing May Cost Too Much Because

Multiple Choice

According to the text, micro-marketing may cost too much because:

A) too many managers seize on whatever strategy seems easiest.
B) too many managers are slow and bureaucratic.
C) too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits.
D) All of the above are correct.
E) None of the above--marketing never costs too much!