Developing a "Marketing Plan

Multiple Choice

Developing a "marketing plan:"

A) means selecting a target market and developing a marketing mix.
B) involves nothing more than assembling the four Ps better than your competitors.
C) is easy--and profits are virtually guaranteed--provided that a firm fully understands the needs and attitudes of its target market.
D) All of the above are true statements.
E) None of the above is a true statement.