Multiple Choice
With the mass customization approach, a firm
A) tailors the principles of mass production to meet the unique needs of individual customers in its target market
B) tries to justify high prices by customizing its offering for everyone in a mass market
C) gives up segmenting to go after the mass market
D) all of the above
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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