Which of the Following Statements About Mass Customization Is True

Multiple Choice

Which of the following statements about mass customization is true?

A) Anderson's windows, which an architect can order in just about any combination of size, hardware, and style, is a good example of mass customization for business markets.
B) Mass customization avoids the need for working capital.
C) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
D) The mass-customization approach applies only to services, and they often must be custom produced anyway.
E) Mass customization reduces production costs but it's less likely to meet a customer's needs.