With Respect to Marketing Control

Multiple Choice

With respect to marketing control,

A) all cost records should be kept in the marketing department.
B) faster feedback can often be the basis for a competitive advantage.
C) many advances have been made, but there is still no effective way for a manager to be sure that a product is actually selling to the intended target market rather than to some other group.
D) All of the above are true.
E) None of the above is true.