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    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
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    Gross Margin Is Expressed as
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Gross Margin Is Expressed as

Question 190

Question 190

Multiple Choice

Gross margin is expressed as


A) gross sales minus accounts receivable.
B) net sales minus contribution margin.
C) net margin minus sales and operating expenses.
D) net sales minus administrative expenses.
E) net sales minus cost of goods sold.

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