The Markup Approach to Price Setting Used by Most Intermediaries

Multiple Choice

The markup approach to price setting used by most intermediaries:

A) makes little sense--given the large number of items carried and the small sales volume of any one item.
B) is very inflexible because the same markup percent must be applied to all products.
C) often uses the trade (functional) discount allowed by the manufacturer.
D) is quite complicated--because each product has a different delivered cost.
E) All of the above.