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Phoenix Co

Question 41

Multiple Choice

Phoenix Co. wanted to achieve a 20 percent return on an investment of $2 million during the coming year. Last year total costs for its product were $200,000, and 40,000 units were sold. The company expects to sell the same number of units in the coming year. Using target return pricing, what price should it charge for its product?


A) $5.
B) $10.
C) $15.
D) $20.
E) Cannot be determined from the information provided.

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