Regarding Break-Even Analysis, a Good Marketing Manager Knows That

Multiple Choice

Regarding break-even analysis, a good marketing manager knows that:

A) a high fixed-cost contribution per unit will lead to high profits.
B) assuming a straight-line total revenue curve incorrectly suggests that any quantity can be sold at the assumed price.
C) break-even analysis is useless for comparing pricing alternatives.
D) the usual straight-line total cost curve applies only when economies of scale exist.
E) All of the above are true.