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Marci, a Student, Is Used to Paying $1

Question 278

Multiple Choice

Marci, a student, is used to paying $1.25 for a 12-ounce can of Diet Coke from various vending machines on campus, so she expects the new vending machine just installed outside her Chemistry classroom to charge her the same amount for her favorite beverage. For Marci, the $1.25 price is a:


A) Reference price
B) Gross price
C) Bundle price
D) Leader price
E) Bait price

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