Some Retailers Feel That Their Potential Customers Find Certain Prices

Multiple Choice

Some retailers feel that their potential customers find certain prices appealing, but between these prices the customers see prices as roughly the same--and thus price cuts within these ranges will not increase the quantity sold (i.e., the demand curve is vertical within these "same price" ranges) . These retailers probably use ______________ if they want to maximize profit.

A) average-cost pricing
B) bait pricing
C) leader pricing
D) prestige pricing
E) psychological pricing