Multiple Choice
The manager of Hot Topics Fashion Shop has concluded that her customers find certain prices very appealing. Customers see prices above or below these levels as roughly equal--and price cuts in these ranges don't increase sales. This seems to call for
A) prestige pricing.
B) bait pricing.
C) leader pricing.
D) psychological pricing.
E) odd-even pricing.
Correct Answer:

Verified
Correct Answer:
Verified
Q63: The greater the total expenditure, the less
Q76: What is the best pricing tool marketers
Q78: Use this information for questions that refer
Q78: You are considering opening a fast-food store.
Q79: When customers have to pay the bill
Q80: Price lining:<br>A) is quite similar to prestige
Q85: Use this information for questions that refer
Q86: A profit-maximizing oligopolist should set a price
Q106: If a company raises its price per
Q220: Even if a manager's estimate of a