A Marketing Manager Should Realize That the Adoption Curve Concept

Multiple Choice

A marketing manager should realize that the adoption curve concept implies

A) that the firm's promotion target should be the innovators.
B) that the laggards are cautious, but that they are willing to adopt a new product quickly if advertising gets their attention.
C) using different promotional mixes for different adopter groups.
D) All of the above are true.
E) None of the above is true.