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A Wine Producer Wants a Supermarket Manager to Display Its

Question 89

Multiple Choice

A wine producer wants a supermarket manager to display its wines in a desirable end-of-aisle location, but the supermarket manager refuses to give that valuable real estate to this producer. This is an example of __________ conflict.


A) Contractual
B) Vertical
C) Corporate
D) Horizontal
E) Administered

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