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Barnes & Noble, a Multichannel Book Shop, Discovers That Amazon

Question 242

Multiple Choice

Barnes & Noble, a multichannel book shop, discovers that Amazon.com is selling a new blockbuster book by Dan Brown at a 25 percent discount over Barnes & Noble's in-store price--because Amazon.com has a lower overhead cost. This is an example of _________ conflict.


A) Vertical
B) Traditional
C) Horizontal
D) Administered
E) Contractual

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