Some Channel Conflict May

Multiple Choice

Some channel conflict may

A) be inevitable when channel members have different objectives.
B) be useful if that is what it takes for customers at the end of the channel to receive better value.
C) be avoided when a producer does not sell identical products through different (competing) channels.
D) reduced if there is a channel captain who thinks about all of the members of a channel and helps to direct their activities.
E) All of the above are true.