A Good "Channel Captain" Knows That

Multiple Choice

A good "channel captain" knows that:

A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
B) marketing functions can be shifted and shared within a channel--but they cannot be completely eliminated.
C) a channel system works best when all its members have a shared product-market commitment.
D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
E) Both B and C are true.