Marketing Managers Should Know That

Multiple Choice

Marketing managers should know that:

A) a Supreme Court ruling prohibits exclusive distribution.
B) vertical arrangements between manufacturers and intermediaries which limit sales by customer or territory may be legal according to a Supreme Court ruling.
C) horizontal arrangements among competing manufacturers or intermediaries which limit sales by customer or territory are generally considered legal.
D) vertical arrangements between manufacturers and intermediaries which limit sales by customer or territory are always illegal.
E) both C and D are true statements.