Although Some Intermediaries May Resent This Approach, a Manufacturer May

Multiple Choice

Although some intermediaries may resent this approach, a manufacturer may have to use "multichannel distribution" because:

A) present channel members are doing a poor job.
B) the firm desires to reach different target markets.
C) big retail chains want to deal directly.
D) antitrust regulations prohibit relying on just one channel system.
E) both A and C above.