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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
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    The More Narrowly We Define a Product-Market, the Shorter the Product
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The More Narrowly We Define a Product-Market, the Shorter the Product

Question 19

Question 19

True/False

The more narrowly we define a product-market, the shorter the product life cycle because improved product ideas come along to replace the old.

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