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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
  5. Question
    How Quickly a New Product Will Be Accepted by Customers
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How Quickly a New Product Will Be Accepted by Customers

Question 107

Question 107

True/False

How quickly a new product will be accepted by customers and how quickly competitors will follow with their own version of a product are important factors when planning the best strategy for a new product.

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