Pfizer Corp

Multiple Choice

Pfizer Corp. is introducing a really new product idea. Pfizer is spending a lot of money to inform potential customers and intermediaries about the availability and advantages of the new product. Although sales are rising slowly, Pfizer doesn't expect the product to become profitable for at least another year. Pfizer's new product is in which stage of the product life cycle?

A) Market introduction
B) Sales decline
C) Market development
D) Market growth
E) Market maturity