When Purchasing Consumer Electronics or Other High-Technology Products, Most Consumers

Multiple Choice

When purchasing consumer electronics or other high-technology products, most consumers are aware that within a year after making a purchase, it is likely that a new model-or an entirely new product idea-will offer more features for the same amount of money. This phenomenon is a good example of the fact that:

A) Product life cycles are getting longer.
B) Product life cycles are getting shorter.
C) The product life cycle rarely changes in length.