Which of the Following Is a Common Cause of New

Multiple Choice

Which of the following is a common cause of new product failures?

A) The product fails to offer the customer a unique benefit.
B) The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
C) The managers worry too much about the competition.
D) The company delays putting the product on the market until it has developed a complete marketing plan.
E) All of the above.