The New-Product Development Process Discussed in the Text

Multiple Choice

The new-product development process discussed in the text

A) is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
B) seeks to take as many ideas to market as possible, hoping to find a breakthrough opportunity.
C) relies solely on test marketing to decide whether to drop an idea or take it to market.
D) is especially important since it increases the number of new product ideas that get to the commercialization stage.
E) None of the above is true.