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    Business
  3. Study Set
    Basic Marketing
  4. Exam
    Exam 10: Product Management and New-Product Development
  5. Question
    An ROI Estimate Is Needed During the ______________ Step of the New-Product
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An ROI Estimate Is Needed During the ______________ Step of the New-Product

Question 5

Question 5

Multiple Choice

An ROI estimate is needed during the ______________ step of the new-product development process.


A) commercialization
B) development
C) idea evaluation
D) screening
E) All of the above.

Correct Answer:

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