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When Procter & Gamble Introduces a New Type of Shampoo

Question 268

Multiple Choice

When Procter & Gamble introduces a new type of shampoo into one market in Kansas City to determine how many units of it can be sold over a nine-month period, this is an example of:


A) product liability.
B) market testing.
C) concept testing.
D) TQM.
E) JIT.

Correct Answer:

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