Which of the Following Statements About Organizing for New-Product Development

Multiple Choice

Which of the following statements about organizing for new-product development is TRUE?

A) New-product development departments or committees usually cause delays and should be avoided.
B) Few new-product ideas fail when product managers control the new-product development process.
C) The specific organization arrangement may not be too important--as long as there is top-level support.
D) Marketing managers should control new-product development.
E) All of the above are true.