Using Total Quality Management to Improve the Implementation of a Marketing

Multiple Choice

Using total quality management to improve the implementation of a marketing plan is likely to include:

A) the use of Pareto charts as a visual aid to determine why things go wrong.
B) the use of fishbone diagrams to show which problems are most important.
C) an emphasis on physical products over service products.
D) training and empowerment of employees to identify and solve customer problems.
E) all of the above are correct.