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Reshma Ananda, a Marketing Manager for the Grocery SuperStore Retail

Question 225

Multiple Choice

Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain, fired up a computer program that gave her ready access to information about product availability and customer buying that helped her immediately set prices for bananas and cherries. This type of computer program is called ______.


A) a decision support system
B) a marketing model
C) an Internet
D) a price setting
E) statistical analysis software

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