Multiple Choice
Which of the following statements concerning secondary data is correct?
A) Secondary data usually takes longer to obtain than primary data.
B) Secondary data is only available within the firm.
C) Secondary data was originally collected for some other purpose.
D) All of the above are correct.
E) None of the above are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q17: When getting information for marketing decisions, the
Q19: Search engines use words or phrases to
Q23: Since marketing managers have to be able
Q33: Much of the secondary data on the
Q68: About _ percent of marketing research spending
Q116: About what percentage of marketing research spending
Q139: A focus group interview involves interviewing 6
Q167: With focus group interviews,<br>A) consumers talk as
Q192: Juan Quito, marketing manager at Branded Food
Q237: When a marketing manager searches the Internet