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    Exam 8: Improving Decisions With Marketing Information
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    "Qualitative Research" Involves
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"Qualitative Research" Involves

Question 181

Question 181

Multiple Choice

"Qualitative research" involves:


A) talks with the firm's own managers.
B) questioning to obtain in-depth open-ended responses.
C) "yes-no" questionnaires.
D) studying secondary data.
E) None of the above.

Correct Answer:

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