With Focus Group Interviews

Multiple Choice

With focus group interviews,

A) consumers talk as a group for about 10 minutes, and then meet individually with an interviewer.
B) it is typical for the researcher to develop quantitative summaries of the results.
C) marketing managers can estimate the size of the market for a new product.
D) the objective is to get the group to interact, so that many ideas are generated.
E) researchers try to select a large sample so they can extend the results to the whole population.