Multiple Choice
A marketing researcher wants to do in-depth research on business customers' experiences with the company's products. She is MOST likely to get what she wants if she uses
A) an e-mail survey.
B) the focus group approach.
C) the observation approach.
D) personal interviews.
E) None of the above is very useful for getting in-depth information about business customers' attitudes.
Correct Answer:
Verified
Correct Answer:
Verified
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