Multiple Choice
What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A) Have an interviewer go through the store with each customer.
B) Observe customers with hidden cameras.
C) Give customers a questionnaire after they have finished shopping.
D) Install checkout counters at the end of each aisle.
E) None of the above would be very good.
Correct Answer:
Verified
Correct Answer:
Verified
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