Which of the Following Statements About Marketing Research Is FALSE

Multiple Choice

Which of the following statements about marketing research is FALSE?

A) A low response rate may affect the accuracy of results.
B) Managers never get all the information they would like to have.
C) Getting more or better information is not always worth the cost.
D) Because of the risks involved, marketing managers should never base their decision on incomplete information.
E) A marketing manager should evaluate beforehand whether research findings will be relevant.