At the Step When Data Are Interpreted, a Marketing Manager

Multiple Choice

At the step when data are interpreted, a marketing manager should:

A) leave it to the technical specialists to draw the correct conclusions.
B) realize that statistical summaries from a sample may not be precise for the whole population.
C) know that quantitative survey responses are valid, but qualitative research may not be valid.
D) be satisfied with the sample used as long as it is large.
E) All of the above are correct.