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    Basic Marketing
  4. Exam
    Exam 7: Business and Organizational Customers and Their Buying Behavior
  5. Question
    Purchasing Managers in Business Markets (Compared to Buyers in Consumer
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Purchasing Managers in Business Markets (Compared to Buyers in Consumer

Question 2

Question 2

Multiple Choice

Purchasing managers in business markets (compared to buyers in consumer markets) are generally:


A) fewer in number.
B) more technically qualified.
C) less emotional in their buying motives.
D) more insistent on dependability and quality.
E) all of the above.

Correct Answer:

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