If a Firm Targets Business and Organizational Markets

Multiple Choice

If a firm targets business and organizational markets,

A) NAICS codes may be helpful for segmenting potential customers in Europe but not those in the U.S.
B) each customer may need to be treated as a different segment.
C) competing manufacturers are often clustered in geographic locations.
D) All of the above are true.
E) Both B and C are true.