When Looking at Demographic Dimensions, Marketers Should

Multiple Choice

When looking at demographic dimensions, marketers should:

A) know that it is illegal to segment markets based on membership in some racial or ethnic group.
B) know that demographics are especially helpful in explaining why specific people buy specific brands.
C) recognize that demographics can be very useful for estimating the market potential of possible target markets.
D) understand that ethnic groups are generally homogeneous within.
E) All of the above are correct.